Encoding.com is trying to add a few features that will set it apart from the competition. One of these features is dynamic text overlays, which was showed off as part of a Google Hangout campaign late last year. For the Google campaign, the dynamic text overlay was part of a custom workflow that Encoding.com worked on to enable the custom message.
Source: http://feedproxy.google.com/~r/Techcrunch/~3/tZbwlNoi8lw/
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