Synopsis
The report is based on primary survey research of 465 industry professionals in the UK who travelled at least once in three months. The research was conducted by Timetric assessing its premium consumer panels.?
This report provides the reader with a definitive analysis of business travel outlook and explores how opportunities and demand are set to change in 2012.
This report helps to forecast business traveler expenditure on hotel accommodation and green initiatives adopted by hoteliers and customer expectations of new technologies and services.?
Key topics covered include forecast of expenditure on hotel accommodation, customer expectations of new technologies and sustainability implementation.
Summary
UK Business Traveler Expectations of Green and Technology Initiatives in Hotels in 2012: Survey Intelligence is the result of an extensive multi-industry survey drawn from Timetrics exclusive panel of UK business travelers. It contains in-depth analysis on UK business traveler expectations in technology and green initiatives and forecasts how expenditure patterns are set to change in 2012 compared to 2011. This report examines new technologies, green initiatives and socially responsible measures that appeal to business travelers. Survey results have been presented and analyzed into segmentations based on travel frequency, age, gender and company turnover.Scope
The report features the opinions of hotel industry consumers (respondents) related to the following:
Average stay at business hotels
Change in expenditure on hotel accommodation
Importance of green certifications and key sustainable facilities
Critical social responsibility initiatives
Major technology features and key drivers influencing online reservations
Importance of mobile technology services
Reasons To Buy
Effectively examine business traveler perceptions on the average length of stay in a hotel and change in hotel accommodation expenditures to determine business growth opportunities.
Explore business traveler affinity towards green certifications and sustainability initiatives to successfully implement them into hotel operations.
Understand customer perceptions of new technology, drivers influencing online reservations and the growing importance of mobile technologies to enhance customer retention and direct sales.
Key Highlights
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Original Post UK Business Traveler Expectations of Green and Technology Initiatives in Hotels in 2012: Survey Intelligence source Researchmoz Market Research
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